Consumer Activation Executive
il y a 18h
source : Africawork

Missions :

  • The Consumer Activation Executive will be responsible for implementing all consumers activities to drive awareness, trial, listings and penetration of the brand within relevant channels
  • To be successful the Consumer activation Executive should be able to :

  • identify consumer activation opportunities, and provide practical guidance to optimize brand penetration of the relevant channels
  • recruit, train brand ambassadors and equip them with relevant tools / techniques to deliver state of the art activities at respective point of sales within agreed timeline in a professional manner.
  • Sales Activation Responsibilities :

  • Mapping and segmentation of the trade / retail environment
  • Creating activation plans per channel types - Modern / traditional trade, wholesale / retail, On Trade and Off Trade
  • Creating reporting tools and ensuring proper implementation
  • Recruiting and training activations teams
  • Planning calendar of promotions per channel types
  • Monitoring and analyzing competitive activity, customer, and market trends.
  • Monitoring and evaluating sales performance of various activities implemented.
  • Determining sales potential per channel and making recommendations.
  • Profil recherché pour le poste : Consumer Activation Executive

    Sales Activation Requirements :

  • Degree in business administration or marketing.
  • Good understanding of Trade segmentation and profiling
  • Solid understanding of Activities management from start to finish concept, implementation, report and recommendation
  • Proven experience with track records on activation team management
  • Strong communication and interpersonal skills.
  • Ability to work independently and with cross-functional teams.
  • Critères de l'annonce pour le poste : Consumer Activation Executive Métier : Commercial, venteMarketing, communication Secteur d activité : Distribution, vente, commerce de gros Type de contrat : CDI Région : Douala Ville : Douala Niveau d'expérience : Expérience entre 5 ans et 10 ans Niveau d'études : Bac+5 et plus Nombre de poste(s) : 1

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