Training Innovation Manager
East Region
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Purpose and Scope

As the largest, family-owned retail seed company in the United States, Beck’s was founded on faith, hard work, and innovation of our family and family of employees.

As we continue to grow, our culture is maintained by those who work hard to make a difference in the lives of farmers. Beck’s is seeking quality individuals to join our family of employees.

Our Training Innovation Manager will educate Beck's dealers and field sales employees starting by developing content to launch training programs which will impact our customer.

Some choose it. Some were born into it. But deep down, we’re all farmers at heart.

East Region includes Indiana, Ohio, Michigan and Kentucky.


  • Overall objective Educate Beck’s Hybrids dealers and field sales employees on selling techniques, sales programs and systems, policies, product knowledge and placement and company culture.
  • Coordinate with the Field Education Lead, Regional Business Managers, Area Team Leaders and Seed Advisor to identify training opportunities and develop content to meet the field sales employee and dealer needs.

  • Onboarding Work in conjunction with the Field Education Lead to organize, plan, and execute a detailed Seed Advisor and Dealer onboarding program to educate new staff on : company culture, sales process, products, marketing programs, systems, and policies.
  • Work in conjunction with the Field Education Lead to administer New Dealer Training classes.

  • Continuing Education Work in conjunction with the Field Education Lead on Seed Fundamentals training to field sales employees that include selling techniques, product knowledge and placement, sale programs and deadlines, and sound agronomic practices.
  • Conduct ride-alongs with new field sales personnel to reinforce content presented during onboarding to evaluate and enhance performance.

    Work in conjunction with Field Education Lead to develop and implement continuing dealer training program BOOST . Develop and implement ala carte continuing education classes for dealers and field sales employees as requested by Regional Business Managers and Area Team Leaders.

  • Provide feedback to direct managers and Field Education Lead upon completion of new field sales employee onboarding assessments.
  • Collaborate with other in-house staff to assist with training presentations.
  • Communicate training agenda, dates, times, and locations to all involved.
  • Evaluate training techniques through periodic review of content and trainees.
  • Provide monthly summarized report to Field Education Lead as to the progress of training efforts.
  • Perform other related duties as may be required by the Field Education Lead.
  • Job Requirements

    1. Education and training :

  • Bachelor of Science Degree in an agricultural related field.
  • Must possess and maintain a valid driver’s license and insurable driving record as determined by Beck’s automobile insurance policy.
  • 2. Technical knowledge :

  • Knowledge of the sales process and selling techniques.
  • Understanding of Ordering system (BOSS and BESS).
  • Basic computer and current software skills.
  • Ability to determine needs of specific trainees to facilitate learning.
  • Ability to create and execute effective agendas.
  • Basic knowledge of modern presentation equipment.
  • Excellent verbal and written communication skills.
  • 3. Experience :

  • Minimum of 5 years Field Sales experience or proven track record of Sales Management experience.
  • Experience in managing and coaching sales personnel.
  • Dealer training experience.
  • CCA preferred.
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